XS Energy Drink Review
The XS Energy Drink was first introduced into the market in the year 2001. In a span of less than a decade, it has grown to be – according to some analysts – the third most popular energy drink in the United States. It is also, according to some estimates, the fastest growing energy drink in North America in terms of sales.
Product features
There seems to be a number of features in the XS Energy Drink that account for its popularity.
Perhaps the most notable of those is XS Energy Drink’s presentation to the market as a sugar-free/low calorie energy drink, a very attractive brand message at a time when most people in North America are trying to lose or keep from gaining weight.
XS Energy Drink’s packaging in convenient 250 milliliter packs have also made it highly popular amongst people who are keen on an energy drink they can fit into handbags and briefcase without causing a ‘bulge.’
Ingredients
There are also ingredient-related attractions to the XS Energy Drink. The makers seem to have thought long and hard on what to include and what to omit on the XS Energy Drink ingredient list. The end result has been a situation where XS Drink contains (all at least seems to contain) all the ingredients that people are in search of. It is also bereft of all ingredients that people are running from.
One of the ingredients that people are keenly running from, in this weight-conscious age is, of course, sugar. And that is where the makers of XS Energy Drink claim distinction for having created the first truly sugar free energy drink. Yet the fact that the XS Energy Drink is sugar free doesn’t mean that it is bland; for sugar-alternatives have been employed to make it palatable (actually sweeter than some of the other sugar-laden energy drinks). The sugar alternatives used here include sucralose and acesulfame potassium. These are substances that have a sweetening effect, but which don’t have other undesirable qualities associated with sugar.
Another ingredient that people are running from is caffeine. And aware of this, the makers of XS Energy Drink have created what they call the ‘caffeine free’ varieties of their drink. And even for the caffeinated versions of the drink, they seem to have kept – or so they claim – the levels of caffeine as low as they can reasonably be.
Turning to the ingredients people are looking for – we find the XS Energy Drink containing, among others, panax ginseng, Schisanda and the so-called purple cornflower, as well as high levels of vitamin B, which is what seem to yield most of the energizing effect.